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Web Content Management Systems – Required For Best Website Management
Building and maintaining a web site is a lot of work; one of the tools that can make it significantly easier is a dedicated content management system.The server site utilities which are used to manage your site’s cascading style sheets in an centralized interface is straightforwardly a content management system. There are various other abilities like upload content, allow visitor creation of contents, and even manage libraries of graphics, affiliate program links, etc., can be seen in sophisticated content management system.
While there is a technical layer to using a content management system, the essence of one is that you can buy something “off the shelf” to get your web site up and running rather than paying for a custom developer to write one for you. The requirement of a content management becomes mandatory once the number of pages you run increases. By adopting common installation strategy for a content management system it becomes easier for meeting the clients requirements like upgrading the existing web site with blog-style software or making the website more interactive.
If you’re maintaining web sites for clients, the point of a content management system is that now your client can do the mind numbingly tedious bits of posting new content; it no longer comes to your inbox to be sorted, formatted and posted, when those operations can take longer for the applications to load than it does to do the operation in question. If you’re maintaining your own web site, a content management system does you more good the more you intend to update a site. Lots of sites are still holding to the 1996 model of company web sites four pages that never ever change. No doubt your web site will get good responses or traffic provided it is updated periodically with new web content and making it attractive. This burden of maintaining your website can be accomplished by content management system makes that easier for you to do less overhead and less work.
Choosing the right content management system means looking at what you intend to do with your web site. In a nutshell, your choices come down to the following:
Hire someone to write one for you. This can get pricey, fast. If all you’re looking for is a front page blog, avoid this one WordPress or Movable Type do it better and are free. If you’re looking for something more detailed, like on site whiteboards or version tracking of submitted articles, or deadline management for freelance contributors, then a custom content management system is worth looking into. Buy (or license) a commercial package. If you’re doing enterprise grade IT work, a commercial package with support might be your best bet. There is chance to utilize the opportunity to choose the content management packages that are offered by your hosting provider for your own business.
Though you are installing an open source package with a right price, but setting and smooth running need a competent technical expertise. If you’re running on a hosting server with shared hosting environments, you may have to get your hosting provider to install it and set it up for you. All the above points will help you in choosing a right content management system as per your requirements.
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There are two options available to you when you are looking for a Content Management System. One is that you have your web designer create a Content Management System for you, the other option is that you pick up a ready-to-use content management system and make some changes to customize it to your requirement.Most small to medium sized businesses choose to use a ready-to-use Content Management System so that they can keep the cost of development within limits and be ready to use the software within a couple of days.
Most ready-to-use content management systems are simple to implement and requires some changes to make it match your web site. Customization of an existing Content Management System can be done by your web designer and once this is done, all it takes to make changes on your web site is access to the system.Making changes become as easy as editing a simple Word document. Listed below are some of web design elements which need customization when using a ready made Content Management System.
Look and Feel of all the pages which are delivered by the Content Management System. One of the first things which need to customized in the look and feel of the content management system driven pages.This can be done by adding a customized header and footer. One of the disadvantages of ready-to-use content management systems are that they do not allow for unique graphical display. Most of them are restricted to certain layouts and color schemes and you need to conform to that.
Link structure or navigation structure. The link structure need to be customized as per your web site and once this is done, you can just choose the page for which you would like to make changes to and do it with the Content Management System.The navigation structure should also allow you to add pages under a specific link as well as add a new link to the web site.
Administration set up for easy management of the Content Management System is required to be done at this stage so that you can assign permissions to different groups of people to manage the web site. You can also choose the type of editor (HTML or plain text) which you would like to use when creating the content and updating your web site.
Most people prefer HTML editors as they are very simple to use and are also known as WYSIWYG (What You See Is What You Get) editors.Before customizing a Content Management System, you need to review the various modules available with the provider and choose the ones which are most relevant to you.
Some Content Management Systems may also provide additional modules such as shopping cart system, newsletter management system, user tracking system, advertisement tracking system etc.
Content Management Systems are sure to enhance the value of content as delivered on your web site and if you are tired of a web site which is as old and as the hills; it is time you upgraded yourself and got a CMS for the web site
Popular Content Management Systems for your web site
Choosing an off-the-shelf Content Management System requires a close evaluation of the ones which are available today. There are two choices here as well: you can buy one which is well known for its quality of service and overall product quality is good or you can use one of the free CMS’s which are available. The problem with free or open source Content management systems are that you cannot be sure about the trouble shooting aspect of the work and you can never be sure about the longevity of the company.
Some of the popular Content Management Systems are reviewed below. Their technology usage and general information about them are outlined as well.
Drupal: Drupal is probably one of the most advanced Content Management Systems available online. It is an open source product and is free for download. Since there are thousands of people who contribute to the development of Drupal, it is quite updated and has some of the best community tools and marketing tools which can be found within a content management system. Thanks to its popularity, you will have no trouble locating a web designer who is familiar with this system. This is one CMS product for which you can be rest assured about support as it has a large online support network.
MamboServer: Mambo is open source software which is very popular. It is free and extremely easy to set up. It is a scalable system and can accommodate simple web sites as well as large corporate web sites as well. One of the key selling points of the Mambo Content Management Systems is that it is extremely simple to install and use. Some of the features which are available in Mambo are advertisement management, media management, content syndication, easy to use administration system and a multi-lingual interface.
Open CMS: You might start thinking that the world is full of open source content management systems. OpenCMS is yet another open source Content Management Systems which is available free of cost. However, one of the key technological differences between OpenCMS and other Content Management Systems of their genre is that this system uses Java and XML technology and this makes it platform independent. OpenCMS developers believe that the system can support a wide range of web sites and is also suitable for large corporate applications.
Joomla!: One does wonder about the inspiration behind the various names of the Content Management System. Joomla! is one such application which is a high powered Content Management System which is available free of cost and is becoming quite popular with the development community. The product is available on the open source platform and is quite sturdy. Joomla! Is actually a continuation of the Mambo CMS system and the team originally designed Mambo before resigning from there en masse.
Typo3: Typo 3 focuses on providing an open source content management system which is completely designed for corporate intranet and enterprise level applications. It is one of the most professional open source content management systems and addresses soft issues such as branding, version control and even maintaining templates within an application. Typo3 is currently available free of cost but it will not be long before such advanced content management system companies are purchased by a large software company. You only need to pay for the customization and you can be rest assured that Typo3 will help deliver your web site content effectively.
For every free open source content management system, there is a content management system which is available on a paid basis. The choice of the right CMS should be governed by your requirement and your budget.
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Does Your Web Site Have a Content Management Problem?
At the end of the 90s, research forecasts of online retail sales were aiming for a modest billion by the end of 2003. Compare that with recent figures from Forrester Research indicating that online retail sales in the US alone reached 5 billion in 2007, up 21% from 4.6 billion in 2006. And what’s more, despite a predicted slowdown as the industry matures, it will still add on approximately billion in revenue every year for the next five years.
Unfortunately, online marketing doesn’t come in a pre-packaged kit with friendly do-it-yourself instructions. There is only one really important rule for online marketing: the best content that’s most accessible earns the most, which is why a content management problem is one of the most serious obstacles to a revenue-generating online presence.
What a good Web site can do for your business
The business benefits of a good corporate or sales Web site are pretty much old hat now. But considering how many organizations ignore these basic principles, it would do well to go over them again:
Reach more people
It’s the one advantage that has made the Internet the best thing since sliced bread: time and space become irrelevant. Thus, your Web site is able to reach out to many more customers than your brick-and-mortar store ever could. This becomes particularly relevant when you consider that 210 million Americans alone went online in 2007, and by 2012, over 1.2 billion people are slated to go online.
The online-offline connection
The returns from an online presence shouldn’t always be measured only in terms of online sales. As one study discovered, 51 % of customers surveyed researched products online before buying them offline. Thus, the study pegs the dollar value of offline sales influenced by online research to rise from 0 billion to trillion in the next five years.
Lead generation and branding
Two key measures of an effective Web site is how many leads it generates and how much it helps build a brand image. Consider the results of a survey by Forrester Research: 42.1% of respondents felt that online marketing was an important marketing tactic for generating quality leads, next only to in-person events, trade magazines and public relations. For online branding too, the tally for online marketing stood at a strong 40%.
Cost effective advertising
Online advertising and marketing spending is expected to undergo a compounded annual growth of 27% over the next four years, reaching billion by 2012. An idea of why this is happening comes from a study by the Target Corporation which found that in terms of ROI, internet advertising performed two-and-a-half times better than magazines and 15 times better than television.
So, does your Web site have a content management problem?
Although most organizations understand the fundamentals of content production, there are a number of problems that occur due primarily to bad content management. To discover if you have a content management problem, just answer the following questions about your company’s Web site:
Do customers have trouble finding what they need?
Is a lot of the information they find outdated or wrong?
Is content overwritten or erased accidentally and are previous versions unavailable?
Is navigation changing from page to page?
Does the homepage feel out of place on the site?
Is there difficulty ensuring that content is authored and audited by the right people?
Are the right people not able to put up content because of access control issues?
Is content not being updated quickly enough?
Are there difficulties in publishing, changing the format of or removing content from the site?
Does all the content exist in separate silos?
Are there difficulties in tailoring content towards specific customers?
If you answered “yes” to all or most or even some of these questions, then there is definitely a need for a quality content management solution.
What your CMS can do
What a CMS solution primarily does for your organization is to introduce a certain amount of automation and workflow structure into the content creation and publishing process, thus removing all the errors that come from ad-hoc publishing routines that occur in a plain-HTML process:
Distribute content creation
The primary advantage of a CMS system is that it puts content creation in the hands of the subject matter experts, who are usually non-technical business users. This means that it is much easier to put the content creation responsibility in the hands of a wider pool of employees, without requiring a technical team to constantly be on hand to make changes or updates. This also ensures that all content is timely and up-to-date.
Ensure content and brand consistency
Putting content creation in the hands of a larger pool of contributors also requires greater vigilance about content and brand consistency. Quality CMS solutions ensure that all common parts of any message such as the information about products, services, company profile, logos, and so on are single-sourced; thus ensuring that every message going out is properly representative of the organization.
Improve usability
An important contribution of a quality CMS solution is the improvements on information architecture it can provide. This contributes directly to the quality of user experience on a Web site as well as decreasing the time required for information retrieval.
Prevent liability
The back end of content management not only involves ensuring that content is authored by the right people but also that it passes through the right approval channels and is auditable. In Web environments working on HTML, the lack of expertise makes the review and approval process more haphazard and cumbersome. A CMS, on the other hand, brings some of the rigor that is commonly associated with print publication, ensuring that every piece of content passes through all the correct approval channels. Also since Web content is so ephemeral, every version of any published content must be captured in order to minimize liability of the organization. Content management systems provide just such a trail.
Ensure compliance
One of the most difficult aspects of the current information explosion is the tightrope walk between keeping up with competition while ensuring regulatory or other compliance. Here a CMS helps by ensuring that all updates and deletions of content are consistent across the Web site, thus preventing liability from stray pieces of content.
The business benefits
There are a number of significant business advantages from the quality and workflow improvements delivered by an efficient CMS system:
A CMS helps marketers respond effectively to new marketing challenges by allowing them access to Web resources without being at the mercy of over-stressed technical staff.
A CMS ensures more efficient scaling of the technical team by putting publishing in non-technical hands and freeing up IT for important technical tasks like building applications.
It ensures quality, accuracy, value and timeliness of content by ensuring that subject matter experts are free to publish content without the unnecessary mediation of technical personnel. And this is above the cost advantages gained by not needing technical assistance for every small modification.
It improves usability and information retrieval times and therefore contributes to user satisfaction, especially in an age of more ruthless and less patient online user behavior.
The organization’s branding is also more effectively controlled without requiring significant costs to maintain the structure and consistency of design and branding.
A content management system fosters greater knowledge innovation by freeing up content from traditional, static silos and allowing greater interaction between an organization and its customers.
Conclusion
Having an online presence is not enough if that presence does not in anyway contribute to increasing a company’s revenue. The key to ensuring an effective online presence is strong content, which in today’s age of ever-changing fluidity of information is an extremely difficult task. Organizations would therefore do well to invest in a quality content management system that will bring more rigor and flexibility to the process of content authoring.
This article is contributed by Rob Rose – Vice President of Crownpeak. An effective CMS means a larger number of quality leads can be generated, which typically means more conversions and more revenue.
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Content Management: In the phase of Open Source models
In recent years, numerous pre-built open source content management systems have emerged as viable alternatives to costly proprietary products or custom-built solutions.
Simple-to-install, easy-to-use alternative, convenience, scalability and very low cost are perhaps some of the advantages of open source content management.
To understand the open source content management systems, knowledge of the Enterprise Content Management is a first criterion, since it is consistently a top-ten initiative of CIO’s in the Fortune 1000 and open source content management system is very much related to this ECM.
ECM (Enterprise content management) is a broad term and it implies the acquisition and management of both structured and unstructured content that is dispersed across a number of different repositories, often described as “information silos”.
It is a widely-recognized IT-industry term for software technology that enables organizations to create/capture, manage/secure, store/retain/destroy, publish/distribute, search, personalize, and present/view/print any digital content (e.g. pictures/images, text, reports, video, audio, transactional data, catalog, code).
Many Enterprise Content Management (ECM) systems include WCM capabilities.
WCM (web content management) in turn is the management of both structure and unstructured content that is delivered over the Internet, typically via a web site. Web Content Management includes content creation, site management, workflow, access control, and delivery.
With the advent of the new content architectures, the need for replication, federation and decentralized authority has become of utmost necessity. They are allowing each department of the organization to plan for their own needs and to utilize existing hardware at a fraction of the costs.
For this we need to have a proper content management system which is nothing but a system used to manage the content of a Web site.
The content management system is sometimes a web application used for managing websites and web content though in many cases, content management systems require special client software for editing and constructing articles.
The market for content management systems remains fragmented, with many open-source and proprietary solutions available.
Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA).
CMA deals with creation, modification, and removal of content from a Web site without needing the expertise in the relevant fields by the content manager or author.
Our interest lies on this content management application (CMA) part which is the other name of open source web content management or opencms which helps to create and manage complex websites easily without knowledge of html.
It refers to a range of technologies and techniques, including portal systems and web-based groupware.
Complex Intranet, Extranet and Internet sites can be quickly and cost-effectively created, maintained and managed by these effective technologies.
Also, complete websites with highly customized layouts and interactive functionality based on Java, JSP, XML and other technology can be created by open source web content management software available in the market.
There are so many organizations that offer true Open Source Enterprise Content Management services- Open Source Document Management, Collaboration, Records Management, Knowledge Management, Web Content Management and Imaging.
Using the open source model those organizations make enterprise content management affordable for many applications that were not possible before.
Web Application Platform, Software License, Stability and Development Activity, User Community, Documentation and Source Code, Web Standards and Accessibility and Suitability and Usability are some of the reasons why you should have open source content management systems for the growth of the company itself.
If you choose wisely, an open source CMS can provide a stable, flexible and cost-effective system that is well-suited for your content management needs.
Finally it gives you the liberty to stay in control of your content management solution.
What is Web Content Management (WCM)? Web Content Management systems can make building and managing web content, documents, digital assets and even web pages extremely easy. Learn about what web content management is and what to look for when evaluating WCM vendors.
